Sometimes, the story you have to tell isn’t obvious front-page material. Sometimes, it’s not even a shoo-in for page 21B.
But for any range of reasons, you really want to get that small, quirky, or unconventional story told. Peg can help.
With her creativity and sense of humor, as well as her canny eye for media-worthy visuals and her knowledge of media decision-makers’ preferences and needs,
Peg can help you position even
the most unlikely story to give you the best chance at reaching your consumer audiences with your message.
Ironing at The Saint Paul Hotel
While The Saint Paul Hotel considers their in-house clothes pressing a key service in a luxury hotel, it’s not something they even tout on their own website, much less plan publicity campaigns for. But when the Star Tribune was looking for an expert to provide ironing tips in a recent how-to column, Peg’s strong media relationships ensured that
she — and her client — would get the call. The result was a full-page feature, reinforcing The Saint Paul Hotel’s position as the Twin Cities’ leading luxury hotel.
Flag Day at the Science Museum of Minnesota
Peg conceived an original Flag Day event that combined the museum’s desire to remind audiences of the new facility’s outdoor parks with the media’s interest in having fun visuals for national holidays. Under Peg’s supervision, a flagpole, a Girl Scout troop,
a soloist, and a breakfast tour of the parks for museum donors combined to create an
event worthy of coverage in the Star Tribune, Pioneer Press, and Channel 9’s Good
Day Minnesota.
Get Wrapped Up in the Minnesota Orchestra
When the Minnesota Orchestra wanted to call attention to its 2005-2006 season
opening announcement, Peg helped develop the concept to “wrap” Orchestra Hall with 65-ft. images of the music director, musicians and audience members. She secured five television interviews, several radio interviews and two major print stories on the project and season opening.
